The Gods, the highest-paid mobile game in the entire overseas market!
In 2016, in order to take a place in the game industry, Miha Travel almost emptyed its home and developed The Gods.
In 2020, with only three months left, the Gods turned over the car, killing the easy-to-be-wilder, and the burning Ninja Handwalker, to the top of the binary.
Outside the country, the gods were well-rated, scored high on multiple platforms, the game gained Sony strength, and the official name became Pipe V.
It must be said that during the course of the voyage to the sea, the Gods reaped unexpected pleasures and presented to overseas players, through games, numerous Chinese place names, landscapes, monographs, folklore… Even consulates abroad were very excited to use The Gods to make fun of their friends.
How does the God of the Oracle go in circles?
At the end of 2020, there was an interesting little episode in the middle of an ordinary game in the United States.
At the time, the sword “The Wolf’s Last Road” went online to the Wish Pool, where the anchor was in good luck after having smoked several times.
In luck, many netizens reacted firstly to the lottery, but the audience in the studio apparently was not interested, encouraging the anchor to gather five swords.
That’s what the anchor thought. He licked his lips.
“Why isn’t this going on now? I’m sorry.
Figure 1: The anchor decided to keep smoking.
When the anchor quickly pulled out his cell phone and called the bank to unlock his bank card, when he was about to hang up the phone, the bank staff said:
Enjoy your trip!
The anchor couldn’t understand what it was like.
“He thought I was on vacation in China! Then I’ll enjoy this vacation. I’m sorry.
Perhaps the money paid by the PC had been transferred directly to the Miha Travel account in Shanghai, leading banks to mistakenly believe that the anchor was visiting China.
Such beautiful misunderstandings are not an isolated case in which many American players have shared the experience of being greeted by the bank with kindness because of their frequent kryptonium. Some banks are said to be smart enough to continue to torture their souls after the investigation was done “whether or not they operated ” :
“Are you playing The One? I’m sorry.
Yes, the game is the famous One God, which has been on the line in many countries.
Figure 2: High-frequency “exhibiting” in overseas countries
But the controversy surrounding it has not subsided, and there has been a tendency to radicalize.
Figure 3: Part of the player boycotts the original God
So, more often than not, the Oracle is no longer a game, but rather a twat, becoming a tool for partisans.
In the growing fragmentation, few remember how the storm of “The God of the Earth” started.
And to go into the storm, it starts with the “The Ones.”
Figure 4: Moonport on Tivat mainland
First battle: a big bet.
During the war, the businessman Lubwe asked his father, “How many times can a field profit?” I’m sorry.
The father said, “Ten times. I’m sorry.
Lubwe also asks: “How many times can traffic in jade profit?” I’m sorry.
Father said, “A hundred times. I’m sorry.
Lubwe asks again, “How many times can a country’s sovereign gain? I’m sorry.
Father said, “There are countless. I’m sorry.
The Lubwe dialogue is, in fact, an implicit truth: proceeds are often proportional to risks.
There are two kinds of companies in the world, one without gambling and the other with having to gamble.
We’re gonna start this gambling story in 2016.
2016, the turn of the binary game, in which three points emerged from the second dimension of the “Scrambling Scramble”:
The first was the kid who made the Questioner, “The Fire Ninja Swim.”
At the time, two things were being done in the middle of the day, the first of which was to take the copyright of The Fire Shadow Ninja and use this super-high IP to attract players; the second of which was to continue the social culture of a large multi-personal fight.
Big IP is the big IP, so even after the subsequent controversy over “Fire Ninja” and the frequent dismissal of “two”, the ability to take money is growing and becoming a powerful tool for Teo to enter the second world.
Figure 5: Fire Ninja Swim
The second is the top of the Internet’s “Yin-yang Master.”
It draws on the design of Japan ‘ s famous ” Source Language ” , and is flexible in avoiding the path of fighting, leading to role-playing, and going around in a rich and windy way.
The strategy has proved to be effective, and by doing so, Yingyang has attracted many non-diverse players and has almost begun a dramatic “big two” era.
Figure 6: The Yin-Yung teacher on the first binary roll for many years
The last one, Breath 3, which was relatively bitter compared to the first two, came from a second-tier business, Mihawa.
At that time, while it helped Miha swim to become a second-tier firmer, the results presented were much weaker than those of the two outstanding students — not only by being killed by the Sunshine Man, but also by the Fire Ninja Hand.
But it’s good to stand at the turning point of the era, and the top three players get tickets to the Big Two. But the 28th law determines that, for the last flow of traffic and resources, a killing is inevitable.
But in the face of the ensuing battle, should we move on or should we just let go? There was a clear division among the three families.
Questioning and Internet access have chosen to follow the rules:
The reason is simple, they don’t have to take the risk.
The success of Fire Shadow Ninja had given us a successful password, and they soon developed Super Man, Digital Baby, Sealord and so on, according to Sunny IP;
The Internet also uses new shoes to follow the old path and, in accordance with the previous consistent approach to games such as Dream West, spare no effort to develop the derived games, musicals, large films and theme shops of the Sun.
Only Mikhail chose to let go:
The reason for this is also simple, and Mikhail has no proper capital.
The fact that the giants hit the market at the binary level with huge capital has put an enormous strain on small-scale, small-scale Miha cruises, and, if they are unable to do so, as has been the practice in the past, when the giants use powerful channels and flows to strike, the return of the original game factories is often two — zero or annexation.
Once the opponent has been cleared, the giants will formally incorporate the sub-markets into the map to divide the dividends of the outbreak.
In order not to become a frog in the warm water, the Milkha Tour decided to gamble — 400 people with $100 million into a three-year long research and development process.
It’s almost all the resources that Milkha can pull out.
And that’s what God came up with.
From the point of view of the project, it is fraught with a variety of uncertainties, ranging from the open world to the one-way to the platform-wide, and is highly controversial at home, even before going online, which, according to David, “has not been so stressed since starting a business”.
In the end, however, it was not “good luck” because of the national controversy, but rather because of the fact that Mikhail was trying to push the Gods abroad, and that the Gods were moving out of the luxuries of the last two flowers abroad.
On September 28th, 2020, when the God of the Nativity launched the Global Synchronization, the Circumpolarity emerged.
At the domestic level, the initial assessment of the Gods was low and they were given extremely low marks on various platforms.
Figure 7: Toptap rating for the largest game community in the country
But abroad, the gods are well-rated, high marks are scored on multiple platforms, the game takes Sony’s strength, and the official name becomes Pipe V.
Figure 8: The largest play and entertainment media in the world IGN rating
How hot was The Gods abroad?
According to the data published by the Sensor Towers Intelligence Platform, in November and December 2020, the Oracle earned more than China in the Japanese market in the secondary home country, where in December 2020 the ” Oracle” earned 30.3 per cent in Japan, and the United States market did not give much.
Foreign reputations and running water have greatly boosted the confidence of domestic players and, with hard quality, the assessment of the Gods has gradually increased, and the TapTap rating has risen to 8.5.
With only three months left in 2020, the God of the Oracle bends over the car, blasting down the camps, the Yogi and the Fire Shinigami.
Milkha sneezed out.
Figure 9
Clayton Christensen mentioned in The Innovators’ Distress that the reason why big companies missed the Star of Tomorrow was not because of bureaucracy, nor because of decision-making failures, but because they relied on the path of old technology and went too far on successful paths.
In commercial terms, this is summarized as a path-dependent theory (Path-Dependence).
In general, since I have a lucrative business, why take the risk of making a breakthrough new one to kill myself?
Even if someone wanted to kill me, I’d buy it!
Koda is so, so is communicator and so is Internet access.
So, without a “path” on which to rely, there’s a new path, and luck is hard to say for a while, but for Mikhail, the success of the Oracle also means the beginning of a series of challenges.
War again: peace
If the game is compared to the talent of the game, then the game’s channel stores and carrier phones are just like generals thousands of miles away, and the relationship between the parties is always in love with each other.
It’s a statistical chart of the distribution class APP active users, through which the various applications that users use on their mobile phones are downloaded, which form a channel between the application and the user, i.e., the things that you download are basically in their hands.
Figure 10: Appliance distribution APP active user ranking
See?
When something becomes the “single” medium that connects both sides, it brings either absolute help or enormous limitations.
The same applies to markets, which are never good for games.
Cellular shops do not provide download services free of charge, and the costs of purchasing applications or applications must be split with the shops, most of which account for as much as 50-50 points for games.
It’s easier to get in the way of a split.
Many players want to lower the split and change the five-fifty to thirty-seven, and China has played it down.
Milkha can’t talk about what he’s capable of, so let’s just take it all out.
So when it was published, it only provided three download channels for the official network, TapTap and B stations. None of the app stores, such as used apps, Huacheng, Xiaomei, Oppo, vivo, and so on.
If the killing of telecommunication networks is a very hot battle, then it is a cold war between the channel shop and the carrier phone.
It is not so high as not to care about these channels, but the Miha Tour observed that traditional channels are becoming less important for many games.
Figure 11: Game games and mobile phone manufacturers
And its own game, The God of the Oracle, is a one-way game, with weaker social attributes, without the cooperation of other real players, and can have a good time alone, but when the player wants to enter another world, it needs the consent of the owner.
The immediate effect of this is that the kryptonite of the game is no longer intended to defeat others or to show off in the game, but rather out of love for the role.
This led to the following:
The game does not need a monopoly to guarantee collection and does not need to place the pleasure of paid players on the pain of free players.
Many binary games have developed so far, no longer in need of a large number of roaders as much as other games, but rather serve good target users.
There is no need to be superior or inferior, but different mechanisms.
But the Cold War between the “Together” and the “Photo” was quickly broken because the “God” was in the ring.
On the one hand, the fire of the Oracle has had a powerful iris effect on other binary games, and no one has thought that the Oracle has made the Blue Sea, the Second World Market, the Dead Sea — and so on — the Decline of the Sun and the Ark of Tomorrow.
Well, that’s all the players have, time and money are limited, and they’ve been robbed by the Gods!
In September 2021, Ray’s new water flow record was refreshed, and a rotten knife completely lowered the arrogant head of a friend’s business, and three or seven points was money, better than nothing.
On 26 September, applying Bao to the programme of split-up called for by the Miha Tour went up the line ” The God of the Oracle ” .
Figure 12: General Balzeb, the god of the sky,
On the other hand, the properties of the whole platform have brought an unexpected function to the Gods: to test cell phone performance.
Owing to the performance constraints of mobile phones, hand-swaming is often not of a high quality, which leads to significant differences in quality and end-swap.
But as a whole-platform game, though weak in comparison to what was happening abroad in the PC, it turned into a bunch of chickens on the cell phone, many of which were difficult to run with the original God.
As a result, it was proved that a good call from his cell phone to the god of the land had become a failure of the mobile phone manufacturer.
One plus nine RT dedicated to the God of the Nativity, followed by the Reaper to promote Mi at 11 a.m., “Run the God of the Nativity.” Oppo, vivo, glory, and even apples that are not interested in running, have joined the Army of Runnahara.
Figure 13: iPhone13Pro describes the refreshing rate, processor and battery capacity using The God of God.
In this wave, mobile phone manufacturers, such as Mi, have also chosen to lower the splits and turn on The Gods.
And will shake hands between them.
While the dispute over the channels of the Miha and traditional shops is essentially a profit-sharing exercise, it contributes objectively to the development of a virtuous industry, and allows us to see the possibility of “lowing the costs of crossing the channels and allowing the development of applications”.
After all, any healthy industry should be top-heavy, not top-heavy.
Final battle: Sea! Sea! Sea!
The Zongsai town was sealed by the Qing name of Jin Zhong Zhong Zhong Zhong Zhong, who went to 20 different ceremonial ceremonies and asked to return to Kyoto.
It’s dark, it’s dark. Zongzawa’s heart is in a state of shame and anger, and he is on the front line.
In July of the second year of inflammation, Zongsai called out three times: “Drive the river!
There are times when it comes to thinking that the Chinese game industry is a little bit like the South Song.
The first similarity is that of being under pressure from foreign counterparts.
The second similarity is that the market is the largest, but only foreign games come in for a long time, and local games rarely go out.
The “cross the river” proposed by Zongsai is similar to the “off to the sea” which is now being shouted, and which means “out of the sea” and “out of the country” and “out of the country” and “out of the country” is the only way to ease the situation.
Figure 14: Global ranking of game income
So the question is, how did the Oracle get out?
There’s a lot of great ideas about the Gods. Let’s take some big ones.
The first is an open-world model of free in-house purchasing (F2P), so don’t underestimate the mix, although it’s not one of Milkha’s first creations, but there’s no match in combination.
F2P maximizes the benefits from consumer surpluses, i.e. overpayment by high-paying players and underpayment by low-paying players. In terms of all the big games and Broke 3 data, 80% of the players pay little, and they buy the whole game for nothing and they reap happiness. Ten percent of the big players contribute the bulk of the money, and they’re willing to throw their money.
As a result, both the number of players and the scale of the benefits are available.
On the phone, the Gods struck the leisure games with the open world, and cut into the mainframe and the PC in the F2P format, avoiding the shock.
The second was to take advantage of tolerance abroad.
Direct and direct competition between the country ‘ s playhouses and the Miha cruises is bound to take hold. But many games factories abroad are themselves distribution platforms where support for the Gods can be divided. That’s why you saw Sony build an exhibition for The Oracle, give a big prize, and Nintendo welcomes The Oracle to land, Switch.
For many overseas players, the “Aha Moment” was created by the “Aha Moment” that brought overseas players experience beyond expectations.
Overseas players often compare the Gods with Zeldas, but do not see this as a major problem.
Figure 15: The player believes that the game is being replicated so that there are fixed types of moba, fps, etc.
The fine art, the style of the binary… these common elements are not repeated.
As a result, The Gods became not only the king of China, but also the top of the run-off in 51 countries/regions, making it the highest-income mobile game in the entire overseas market.
Figure 16: Top Multinational Game List of The Gods
It must be said that during the course of the voyage to the sea, the Gods reaped unexpected pleasures and presented to overseas players, through games, numerous Chinese place names, landscapes, monographs, folklore… Even consulates abroad were very excited to use The Gods to make fun of their friends.
The mist of the God of the Nativity is the only thing to remember that there is no dispute.
Figure 17: Overseas players want to come to China with thousands of endorsements for “The God of God.”
Guang Guo Chitti.
The Ink says, “Gangwadi, there is no beauty in the heavens.”
It means the melon is bitter, there is no perfect thing in the world. Similarly, the three great battles of the Gods have borne fruit, but the problem of the games cannot be concealed.
Liu Wei, one of the founders of the Milkha tour, publicly expressed his views on the dispute over the copying:
“We used to make products that were inspired in many places by Zelda, and the game industry can stand on the shoulders of giants, but something that clearly resembles vision should be avoided as much as possible. I’m sorry.
Too often, bad planning has also occurred, and the booming clock has led to a confrontation between the official and the player. On the first anniversary, the low-intensity Mihawa offered only a continuous landing for the player, which was awarded for seven days at a 10-gauge scale.
At the same time, the speed of renewal and the expansion of values have led to some decline in the reputations abroad.
All of them, all of them.
Figure 18: Disappointment of Players with the Oracle Scheme
But compared to the Internet, which relies heavily on IP, on the route of placing weight on agents and traffic, Mikhail’s seizure of ecological positions with strong content paints another bright potential for the game market.
When entering the invisible binary game market, when placing all the money on The Gods, when declaring war on the hegemonic channel, and when advancing abroad, Mikhail is not necessarily sure.
But even if the future is uncertain, there is no turning back.
As Amber put it in the wrong fable: the first birds will not fly, and flying is a reward for their brave leap into the canyon.
Maybe that’s what many manufacturers need.
References:
A study of the binary game industry: Rooting Z Generations, Second Worlds Markets.
Why Miha Jun has “Mir Guards”.
The consulate in Osaka has published “The God of thehara”? Don’t fuck with me! The ACG circle is all over a bug hunt.
Big gold-sucking, small-breathing, blueberries.
Why did the gods succeed?
I had a chat with the foreigners, and I figured out why they were in love with The Gods.
I don’t know.
Keep your eyes on the road.
